The Mondolfo-based shipyard challenges the yachting world
by creating a new market segment
where the pleasure of sea life and performance become one
Mondolfo, 21st November 2019 – It’s a new aesthetic and emotional experience, a leap forward
in the world of avant-garde yachting, a disruptive – and only seemingly impossible – alternative to
every yachting experience ever had.
Pershing, the leading builder of Made in Italy sports yachts that has been designing, producing
and selling open, coupé and sport-fly luxury motor yachts for over 30 years, has announced the
launch of the TØ project, ushering in a new era with an innovative momentum that is sure to
shake things up in the yachting world.
Along with the X Generation, the TØ project will be the builder's new range and is set to redefine
the boundaries of the 25- to 40-metre market segment. The project rises up to the new demands
of customers, translating and reinventing them as only Pershing can.
The new range promises to be unlike anything ever seen before and will revolutionise the
concept of sports yachting, establishing game-changing standards in yachting pleasure while
preserving unmatched high technology and performance and designer Fulvio De Simoni’s
incomparable style.
The TØ project will in fact be emerging from the collaboration between the Ferretti Group's Product Strategy Committee led by engineer Piero Ferrari, the group’s Engineering Department,
and yacht designer Fulvio De Simoni, Pershing creator since the very first model who has enthusiastically embraced this new adventure.
The four cornerstones of the new project: Design – the distinctive Pershing family feel will be
preserved yet take on a new stylistic paradigm with a strong identity; on-board liveability and
comfort – spaces and volumes will be maximised and several concepts will be re-engineered to
the distinct Pershing style, lots of areas will open up to the sea, navigation comfort and liveability
of indoor and outdoor spaces will be amplified; Technology – the technological breakthroughs
will live up to the brand promise; Performance – TØ will bring an unprecedented yachting
experience to the 25-40-metre market segment.
The first yacht from the new TØ range will be officially presented at the Boot Düsseldorf 2020 show.
Pershing e Ferretti Group
Pershing is a brand of Ferretti Group, world leader in the design, construction and sale of motor yachts and pleasure vessels,
with a unique portfolio of prestigious and exclusive brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom
Line and Wally.
Led by Chairman Tan Xuguang and Chief Executive Officer Alberto Galassi, the Ferretti Group can boast modern facilities
located across Italy that combine the efficiency of industrial production with typical world-class Italian craftsmanship - the
heritage of Italy's centuries-old yachting tradition.
Established in 1968, the Group is also present in the USA - via its subsidiary Ferretti Group America, which manages a network of points of sales and dealers specializing in the marketing and sale of the Group's brands throughout the North American market - and in Asia, through its subsidiary Ferretti Group Asia Pacific Ltd., based in Hong Kong, as well as several representative offices and sales centres in Shanghai and other locations in China.
Moreover, a network of approximately 60 carefully selected dealers guarantees the Group’s presence in over 80 countries,
thereby ensuring clients receive the very best assistance all over the world.
The Ferretti Group has always been a leader in the leisure boating industry, thanks to steady product and process innovation and
the constant search for cutting-edge technological solutions.
The wide range of available boats - flybridge, runabout, open, coupé, lobster boats, maxi and superyachts - is conceived by the Group's Product Strategy Committee, the Marketing department and the Engineering department, all fully committed to developing aesthetic and functionally innovative solutions while working in close cooperation with internationally renowned consulting boat designers.
Ferretti Group motor yachts have always distinguished themselves in the international boating sector for their outstanding quality,
impressive safety and excellent performance at sea, as well as for their exclusive design and timeless appeal.
For further information: www.pershing-yacht.com
