Name recognition

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New name and branding as Abell Point Marina and the Coral Sea Resort create a new identity in the Whitsundays.

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1 July 2019 marks the significant union of two Airlie Beach icons, Abell Point Marina and the Coral Sea Resort. Australian entrepreneur and marina owner, Paul Darrouzet, exchanged contracts of sale on the resort in November 2018 with a vision to create a premium destination marina resort on the Whitsunday mainland coast.

From 1 July, Abell Point Marina and the Coral Sea Resort will be memorably rebranded Coral Sea Marina|Resort.

The merger of these two well established businesses was an opportunity to create a unified brand and develop a compelling brand identity which is truly representative of what the new marina resort aims to be.

The new brand identity was born out of detailed research with key industry stakeholders, as well as the future vision of the Coral Sea Marina|Resort.

Creating a vibrant and inciting mainland marina resort destination is the vision for the future, so a freshly developed brand was deemed integral to this process.