The Mayor of Barcelona and Grant Dalton, CEO of America’s Cup Events (ACE) witnessed an incredible ‘human logo’ of the Louis Vuitton 37th America’s Cup that symbolised the huge effort by so many people in organising what is sure to be one of the most memorable regattas in the event’s 173-year history.
Bringing together team members, volunteers, institutions and America’s Cup Event staff, the ‘human logo’ was captured by drone and saw some 700 people take part with the strapline of: FEM-LA GROSSA! – A LO GRANDE! – LET’S MAKE IT BIG!
Grant Dalton and Aurora Catà from ACE, the organising body of the Louis Vuitton 37th America’s Cup gave a welcome speech, and this was followed by Jaume Collboni, the Mayor of Barcelona who highlighted the support of the city of Barcelona in such a collaborative and united team effort.
Mr Collboni also reiterated the desire to involve the entire community in creating something extremely special and memorable for the city with a lasting impact.
