A parade of five celebrated motor cars from the marque’s storied lineage took place outside the Grand Hotel Villa d’Este, showcasing the timeless beauty of the Rolls-Royce motor car.
Rolls-Royce Motor Cars marked the 120th anniversary of the meeting of its founders, The Hon. Charles Stewart Rolls and Henry Royce, with a parade of some of its most iconic models at the Concorso d’Eleganza Villa d’Este on 25 May 2024. Rolls-Royce also chose the occasion for the worldwide public debut of Cullinan Series II, a bold evolution of the world’s pre-eminent super-luxury SUV, on the Grand Hotel’s renowned Mosaic Lawn.
Building on the extraordinary global success of the first-generation Cullinan, which reframed super-luxury motoring upon its launch in 2018, the Series II model reaffirms the marque’s unwavering commitment to Sir Henry Royce’s famous maxim: “Take the best that exists and make it better”.