Local, regional, and national industry bodies are being invited to amplify the new World Boating Day initiative, which is set to take place from 25 to 26 May 2024.
The Superyacht Life Foundation is coordinating the first edition of the initiative, which was launched at the Monaco Yacht Show in 2023.
ICOMIA and are among nine international organisations committing to the campaign so far. These include ISS (International Superyacht Society), Superyacht Australia, APSA (Asia-Pacific Superyacht Association), EBI (European Boating Industry), BIA (Boating Industry Association), USSA (US Superyacht Association), and Zeal Marinas Network.
World Boating Day is a non-profit campaign comprising many local open days worldwide. It aims to foster a greater understanding of the leisure boating industry and help attract more talent to safeguard its future as a thriving industry.