Maliciously nicknamed “Mother Superior” by her team, she juggles hats, from art direction to marketing, from management to design. Developing an apparently inexhaustible energy, she puts to work her many skills, gained through dozens of press projects, in a journey that logically led her to give birth to the Paris Phuket in 2011.
Born in Paris and living in Phuket, raised by a father with his hands in everything, entrepreneur, author and publisher, with whom she created BD Magazine at the age of 20, designer of collages since the youngest age, she has successively been advertising assistant for France Dimanche, advertising director at le Figaro, studio director at France Soir and Artistic Director of the musical press group Melody Press. She then produced the layout for the daily Infomatin in 95, before spending 8 years at the prestigious advertising agency Ogilvy & Mather.
A lover of Thaïland, Caroline made the big leap in 2003 and became an expatriate, initially in Koh Pha Ngan, then Phuket. She came back to press, wrote for Gavroche, before creating Studio So What, a graphic studio and communications agency that would become the cradle of Le Paris Phuket – Paris Bangkok.
Studio So What now offers you Latitudes…