Uniquity
What’s in a word? Quite a lot when it comes to ‘custom’, which is perhaps the most overused and diluted term in the superyacht industry. The word ‘custom’ has lost its original meaning. According to Merriam-Webster, the adjective ‘custom’ is used to describe something that is “made to fit the needs or requirements of a particular person.” The Oxford dictionary – tagline ‘language matters’ – is even more succinct, defining custom as being “made or done to order.”
So when an existing yacht platform or design is tweaked, the result is not a custom superyacht. It is a customised superyacht at best!
Why does this matter? Well, it matters a great deal to us at Feadship as we only build pure custom motoryachts. Bespoke, one-off creations that start with a blank page and are built entirely and exclusively for the owner.
Dictionary
This dictionary explains Uniquity in more detail by exploring some of the terms that are more or less related to Uniquity. After all, in a global superyacht industry where owners spare no expense to fulfil their ideas, it is important to know that we are all speaking the same language…
Artisans
/ ahr-tuh-zuh n /
An artisan is a highly skilled craftsperson who is able to work with materials by hand in an exceptionally precise way. The word conjures up images of traditional values passed on from generation to generation… And this is most certainly the case at Feadship. Whether in marble or wood, fabric or panelling, metal or paint, there is a consistency of approach that combines age-old principles of expert manual labour with the latest equipment and technologies. The art of our artisans is at the heart of the Feadship story.
Bespoke
/ bih-spohk /
This refined word has its origins in the clothing industry, where it used to refer solely to made-to-measure suits for gentlemen. Feadships are created for men and women of course, but we certainly take a bespoke line with all our projects. You might even compare the blank piece of paper upon which every Feadship first comes to life to the way in which a tailor takes a chosen material as the template for his craft. The tailor uses a pin, we start with a pencil.
Craftsmanship
/ krafts-muh n ship /
Feadship has a workforce comprised of truly incredible people who live by the principles of Uniquity. These craftsmen are the living embodiment of our heritage and roots, and bring them to life with great skill and in myriad ways. Our yachts are built by hand. The Feadship way of construction involves tremendous attention to detail and extraordinary craftsmanship across all disciplines. Craftsmanship goes beyond manual labour, however: we take a hands-on approach to everything from project management to marketing. From top to bottom, the Feadship organisation is crewed by people who are passionate about the quality of the yachts we build.
Customise
/ kuhs-tuh-mahyz /
However similar they may sound, ‘customised’ means something very different than ‘custom’. To customise is to change something that already exists in order to fit the needs or requirements of a person. This is not what Feadship does as every Feadship is unique. Again, it’s a matter of choice.
Dream factory
/ dreem fak-tuh-ree/
Another overused word in the superyacht sector is ‘dreams’ – but we certainly agree with the owner of the Feadship Kahalani, who had this to say at the launch of his Feadship: “Feadship is a dream factory, producing work of an unbelievably high quality for some of the most demanding clients in the world. Just as the best football teams have the best players and the best armies the best soldiers, the best companies have the best workforce. And Feadship is the very best.”
Experience
/ ik-speer-ee-uh ns /
The turnover of personnel at the Feadship yards is extremely low. If they manage to stay the grade for the first five years, the odds are that staff will stay a long while. The average Feadship worker has some twenty years of experience and has been involved in at least forty Feadship builds. Staff must meet the highest expectations in terms of dedication to the task, while the need for a sharp eye and hands-on craftsmanship is instilled in the workforce from the moment they start their long career with Feadship.
Benchmark
/ bench-mahrk /
Having a benchmark by which to judge the quality of similar products is exceptionally important in every line of business. Companies who profess to set this benchmark are making a very bold statement – one which must be proven in practice, widely accepted and fully supported by influential people within the sector concerned. So when we say that Feadship is the benchmark against which all other luxury motoryachts are compared, we do so with a mixture of pride in the present and gratitude to those in the past who allowed us to come this far.
Carte blanche
/ kahrt blahnch /
While we are on the subject of starting from scratch, the design brief for every Feadship has its origins on – quite literally – a blank sheet. Our design philosophy is simple: clients have carte blanche to create whatever they desire, and we start with the assumption that everything is possible.
Confidentiality
/ kon-fi-den-shuh-eli-tee /
At Feadship, we can keep a secret – and confidentiality is our middle name. There have been many global celebrities who have ordered yachts at Feadship but we live in an era where privacy is of paramount importance. Clients can choose how much (if any) publicity there is about their project and will certainly never be named unless they explicitly wish to be.
Design
/ dih-zahyn /
If every Feadship is an archetype, then so is the design behind her. While the majority of owners entrust Feadship with the exterior design, we are also prepared to work with third-party designers – as long as Feadship values of excellence are maintained.
Custom
/ kuhs-tuh m /
A luxury yacht is something very personal that costs a considerable amount of money. It should, therefore, suit owners entirely, and not be something universal which the yard designs first and tries to sell you later. This is why Feadship builds one-off custom yachts. It’s a matter of choice…
Engineering
/ en-juh-neer-ing /
An incredible amount of engineering goes into every Feadship, as each is custom engineered for her owner. What all Feadships have in common in this respect is that – thanks to the smart engineering deployed – each Feadship makes optimal use of the chosen volume. While competitors standardise their products, the intelligence contained within Feadship as an organisation means we are able to standardise the process. By integrating design, engineering and construction, Feadship builds entirely unique objects in a highly efficient way, leveraging on the enormous experience within our organisation.
Exterior
/ ik-steer-ee-er /
Every Feadship exterior profile is different. Some clients have fixed views on how an exterior should look, while others prefer to develop their profile together with the Feadship designers. This might involve a classic or modern look, with dynamic or static lines. As long as the overall design has a natural harmony and coherence, it really is up to owners to decide how simple or complex, minimalist or intricate their design will become. And they can also choose their own exterior designer should they so wish.
Family
/ fam-uh-lee /
When people talk about the Feadship family, this is much more than marketing speak. All three of the founding companies that make up Feadship today have been or still are family-run concerns. Moreover, the Feadship yards have traditionally employed families for many generations. No-one blinks an eye if a youngster says “my grandfather used to work here”.
Feadship
/ fed-ship /
A Feadship is a superyacht built by Feadship in the Netherlands. The brand Feadship is an abbreviation for First Export Association of Dutch SHIPbuilders, a name which was first coined in 1949 to unite the biggest names in Holland’s yachtbuilding industry: Koninklijke De Vries Scheepsbouw and Royal Van Lent Shipyard. The two royal companies now operate exclusively under the Feadship name.
Feadship experience
/ fed-ship ik-speer-ee-uh ns /
All you read here and more… The Feadship experience begins from the moment a project begins. In fact, many clients say they enjoy the whole design and construction process just as much as they do sailing on the Feadship that emerges. As the owner of Blue Moon succinctly said on the occasion of the launch of his Feadship. “It’s a happy day because my yacht is delivered and it’s a sad day because the build itself is finished.” And the owners of Gallant Lady enjoyed building a Feadship so much that they did it on no less than eight occasions.
Feadship Heritage Fleet
/ fed-ship her-i-tij fleet/
The Feadship Heritage Fleet is an association for the owners of registered Feadships that are more than thirty years old. Its key objectives are to unite the owners of classic Feadship yachts, to promote the continuance of the Feadship yachting heritage, to organise events for members and to offer them services related to their yachts. There are an incredible number of Feadships still sailing that were launched more than three decades ago. As well as being a testimony to Feadship standards of construction, many of these yachts have been scrupulously maintained by their owners. The Feadship Heritage Fleet is at their service.
Fleet (defining a Feadship)
/ fleet /
At the time this booklet went to print in the summer of 2014, the global fleet of Feadships counted 428 yachts. This figure does not include the impressive array of yachts launched by the De Vries and Van Lent families prior to World War II. It does include the yachts built by the members of the First Export Association of Dutch SHIPbuilders after its formation in 1949. As well as the De Vries and Van Lent yards, this included four other Dutch yards, namely Akerboom, Witsen & Vis, De Vries Lentsch and Van der Stadt. These latter concerns had all left Feadship by the early 1960s, from which time on a Feadship is defined as the yachts built by De Vries and Van Lent alone.