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Still more to explore at boot Düsseldorf
boot Düsseldorf set records this year: 1,923 exhibitors from 68 different countries presented yachts, boats and accessories for all water sports activities on 220,000 square metres of stand space. Messe Düsseldorf CEO Werner M. Dornscheidt: “These figures are unique in the industry. No other water sports trade fair reflects the entire world market in all its diversity as completely as boot.”
There were crowds of people in the 16 exhibition halls and boot confirmed its position as the top trade fair emphatically, with 247,000 visitors from 94 different countries (2017: 242,000 visitors). The trade fair succeeded in increasing the number of international visitors too. The countries from which most visitors came were the Netherlands, followed by Belgium, Switzerland, Italy, Austria and France. Most of the trade visitors from overseas came from the USA, China and Australia. Petros Michelidakis, boot Director, outlined the situation succinctly: “Our strategy of continuing to internationalise boot has worked. This is apparent now in our visitor structure. There has been as well a generation shift too; the visitors to boot are considerably younger.” While the trade fair is managing outstandingly well to combine the features of a classic boat trade fair with the appeal of an up-to-the-minute trend and fun sports event. The “new” Beach World with the 65-metre-long flatwater pool and the standing wave “THE WAVE” proved to be a real attraction to young visitors.