CRUISERS YACHTS REBRAND FLAGSHIP MODEL: INTRODUCING THE NEW 57 FLY

Oconto, WI (November 7, 2024) – Cruisers Yachts, a renowned name in the luxury yacht industry, announces the rebranding of its esteemed 55 FLY model, now named the 57 FLY.

“At Cruisers Yachts, we always strive to improve our products and ensure they reflect the true essence of our craftsmanship. After careful consideration, we’ve decided to rename the 55 FLY to the 57 FLY. This change better aligns with the actual length of the yacht and more accurately represents its impressive scale and sophistication. The new name reflects our commitment to precision, innovation, and delivering an unparalleled experience on the water,” says Mark Pedersen, President of Cruisers Yachts.

The decision to rebrand the model came after a dedicated 1.5-year development process in which the Cruisers Yachts engineering team achieved a groundbreaking design enhancement. Originally estimated to have a length overall (LOA) of 55 feet, the yacht has been redefined with a custom swim platform that extends further into the water, bringing the total LOA to an impressive 57 feet. This accomplishment led Cruisers Yachts’ executives and dealers to rename the 55 FLY to the 57 FLY, ensuring the yacht’s title accurately reflects its size and presence.

The additional two feet in length, combined with an Italian-inspired interior by De Basto Designs, gives the 57 FLY a spacious, open-concept layout and a sense of grandeur and flow. The design incorporates large windows, enhanced ceiling height, and meticulously selected materials, creating a fresh, light-filled atmosphere that feels luxuriously expansive.

Cruisers Yachts invites current and prospective yacht owners to explore the redefined 57 FLY, which offers not only greater size but also a uniquely open and modern design, making it one of the most enticing in its class.

RESOURCES

Images Available Here | https://bit.ly/3AtxRg2

57 FLY | https://www.cruisersyachts.com/fly/57-fly

ABOUT CRUISERS YACHTS

Founded in 1953 and currently celebrating over 70 years in the industry. Cruisers Yachts is headquartered in Oconto, WI, and is known as the world's premier American builder of sport and luxury motor yachts from 33 to 60 feet. Cruisers Yachts' parent company MarineMax Inc. (NYSE: HZO), is the world's largest recreational boat and yacht retailer. For additional information on Cruisers Yachts, please visit cruisersyachts.com.

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